Virtual Worlds: Useful Tools For Book and Magazine Marketing?
A few weeks ago in my Book Sales and Marketing class, we had an interesting guest speaker named Aideen O’Leary-Chung who works in the online marketing department at Harlequin. She had a lot of fascinating things to tell us about what eHarlequin does with eReaders, exclusive content, and social networking, but I was particularly interested in their use of Second Life to engage user-readers.
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